THE GARDEN
An Ecosystem of Talent.
Aligned for your success.
The Garden is what we call our departments—the core areas of expertise that make our work possible. Each one functions as its own branch, with unique skills and focus, but together they form a connected ecosystem. This balance ensures nothing is left uncovered: strategy informs creativity, production turns ideas into reality, and innovation and protection keep campaigns moving forward. By working as both individual specialists and a unified whole, our departments cultivate campaigns that are complete from start to finish.
STRATEGY & INSIGHTS
Turns questions into clarity—aligning creative, production, media, and web around measurable goals.
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Market Research — We use interviews, surveys, and social listening to learn how people decide and what they ignore, then distill it into usable insights.
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Brand Positioning — We define your lane: audience, promise, proof points, and tone—tight enough to be clear, flexible enough to scale.
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Culture Trend Forecasting — We track platforms, creators, and visual shifts to spot timely opportunities and skip short-lived fads.
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CREATIVE
Turns strategy into story—concepts, words, and visuals that feel true to you and travel cleanly across channels.
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Copywriting & Scripting — Voice-true headlines, scripts, and CTAs with clear beats for performance and smooth edits.
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Art Direction — Palettes, type, styleframes, and reference boards that keep every asset consistent without feeling rigid.
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Concept Development — Multiple creative routes with rationale and light prototypes to align stakeholders before production.
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PRODUCTION
Makes the work real—planning, capture, and post—so what ships looks and sounds like the idea you approved.
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Videography — Cinematic coverage with purposeful movement, composition, and light—built for multiple aspect ratios.
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Photography — Editorial and product stills with consistent lighting and retouching for web, print, and social.
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Set Design & Fabrication — Practical sets and props that fit your brand world and keep shoot days efficient.
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Audio/Visual Crews — Solid sound, grip, and gaff; call sheets, releases, and deliverables handled to spec.
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ACCOUNT MANAGEMENT
Keeps scope, budget, and timeline aligned while protecting momentum and communication.
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Client Relationships — One point of contact, clear notes, and proactive check-ins so you’re never guessing.
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Project Scheduling — Detailed timelines with dependencies and approval gates to keep work moving.
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Budgeting & Reporting — Transparent estimates, clean change orders, and spend-to-date summaries you can trust.
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MEDIA BUYING & PLANNING
(Coming Soon)
Connects your message to the right people, then optimizes to results—not just impressions.
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Channel Negotiations — We secure inventory, value-adds, and makegoods while holding vendors accountable.
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Audience Targeting — Segments, geos, and lookalikes with creative matched to context for stronger lift.
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ROI Analysis — Clear attribution and weekly optimizations (bid, budget, placement) to improve ROAS/MER.
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TECH & INNOVATION
(Coming Soon)
Builds tools and experiences that make the work sharper and stickier—always with performance, accessibility, and measurement in mind.
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AI Tool Development — Smart workflows and assistants (tagging, cuts, QA) that save time without sacrificing craft.
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Interactive Installations — On-site experiences with sensors/screens that invite play and capture engagement.
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AR/VR Concepts — Rapid WebAR/VR prototypes to demo ideas, train teams, or preview environments.
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LEGAL & RIGHTS
(Coming Soon)
Protects the work and your peace of mind—clean usage, clean ownership, smooth distribution.
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Copyright / Licensing — Music, footage, fonts, and talent rights documented, tracked, and archived.
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Union Compliance (Broadcast/Film) — SAG-AFTRA rules, timecards, and usage cycles handled correctly.
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Client Contracting — MSAs, SOWs, and NDAs that define scope, deliverables, and timelines without fog.
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zane@marshadvertising.com
Tel. 512-658-0199
119 N Beaton St. Corsicana TX
© Copywrite Marsh Advertising 2026