Consulting exists as its own discipline, independent of execution, and it comes before marketing begins. It’s about stepping back to define the MAP—analyzing where you are, where you want to go, and the best way to get there—so that when marketing enters the picture, it moves with purpose and precision. In this way, consulting sets the foundation that marketing builds upon, ensuring that every campaign is guided by strategy rather than guesswork.

 

To explore the MAP in action, interact with the widget below—select a letter to unveil its description and see how each step shapes the consulting process.